Burger King goes cage free. Step in the right direction, or gimmick?

So BK has vowed to now only use cage free eggs and pork.

I think “cage-free” is now going to explode into the next big buzz-word. Much like “Certified Organic”, “All Natural”, “RBST free”, “No Antibiotics”, and the list goes on.

Originally these words meant something. They served a purpose, to inform the consumer that this product was better in some way, but as all things go, the politics win out in the end. For example, in order for a product to obtain an “all natural” certification, it must only contain carbon. Lots of things contain carbon, but that does not make them healthy or beneficial ,does it?

Cage Free doesn’t really mean much in terms of food quality or living conditions for the animal. Cage free literally just means that it wasn’t confined to a small cage. It has no bearing on the animal’s diet, treatment, health, or wellbeing in any other aspect.

You can bet the pork and chicken will still be grain fed, which means the meat and eggs will be sub-par, poor products as they have always been. The animals will still be sick and unhappy. Because as we all know, to have a happy healthy animal you need to feed it what it would normally eat in the wild.

For chickens, that means not grains, but allowing them to forage for grubs, bugs, worms, snails, small rodents, and even each other. Pigs also do better on a free range fed diet, not grains. The meat will have a better nutition profile on a non-grain diet.

Anyway you look at it, this is pretty much just a PR stunt. As always, BK is looking to improve its image and bottom line. Hoping to gain better ground with public opinion. Watch for the other fast food peddlers to follow suit.

The food is still shit.

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