Breast Cancer Awareness Month

…Is a load of bullshit

Breast Cancer Awareness Month (BCAM) was created by drug company AstraZeneca. They make breast cancer treatment drugs. They don’t focus on finding out how to prevent breast cancer, they focus on YOU paying for THEIR research so THEY can make billions more when YOU and everyone else you know gets cancer, and is forced to pay for their treatments.

Where did the Breast Cancer Awareness Month pink ribbon come from?

In the early 1990s, 68-year-old Charlotte Haley began making peach colored ribbons by hand in her home. Her daughter, sister, and grandmother had breast cancer. She distributed thousands of ribbons at supermarkets with cards that read: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”

As the word spread, executives from Estée Lauder and Self magazine asked Haley for permission to use her ribbon. Haley refused, and Self magazine was startled by Haley’s answer. “She wanted nothing to do with us. Said we were too commercial.” But Self really wanted to have her ribbon. The magazine consulted its lawyers and was advised to come up with another color. It chose pink, a color that focus groups say is “soothing, comforting, and healing” — everything breast cancer is not. Soon Charlotte Haley’s grassroots peach ribbon was history, and the pink ribbon became the worldwide symbol for breast cancer.

Breast cancer has become the darling of corporate America. Companies use the pink ribbon to sell their products and boost their image with consumers as they boost their bottom line. Meanwhile, breast cancer rates continue to rise every year. Ending the breast cancer epidemic will take more than just pink ribbons and awareness. It will take lifestyle change from Americans.

Know where your money is going

If you donate, make sure you know what kind of research it’s going towards. Ask how much of the total proceeds are going to this research. If you are buying a product from a company that sends a portion of it’s proceeds to research, is the product you are buying actually a link to causing cancer?

This doesn’t mean you can’t do anything about research. Find an organization that promotes less toxic treatments, while doing research to find actual prevention, not just treatment, of cancer.

If you Google “where does all the money for breast cancer go?” you’ll find organizations who are asking these tough questions and actually doing something about it. When you read about them, know the difference between “finding a cure” and “finding prevention”. Those are two totally different avenues. More often than not, I’m certain digging deper, you’ll find that “finding a cure” = “making more drugs”. That’s free money to them. Each new drug comes with a high price tag for the consumer, and a long patent for the developer. Who do you want to give your money to??

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